By Ray Williams
November 11, 2020


Does one’s physical attractiveness have a positive or negative impact on life? Does it give you an advantage when it comes to finding a mate, getting good grades in school, getting a job or being more successful in life? Is beauty in the eye of the beholder? What does the research tell us? And while most of us would prefer a world where you are not judged solely by your appearance, should we admit the reality of that’s the way things are.


Is There a Definitive View of Beauty?


The dictionary defines beauty asthe quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.”

The classical Greek noun that best translates to the English-language words “beauty” or “beautiful” was κάλλος, kallos, and the adjective was καλός, kalos. However, kalos may and is also translated as ″good″ or ″of fine quality″ and thus has a broader meaning than mere physical or material beauty. Similarly, kallos was used differently from the English word beauty in that it first and foremost applied to humans and bears an erotic connotation.

The earliest Western theory of beauty can be found in the works of early Greek philosophers from the pre-Socratic period, such as Pythagoras. The Pythagorean school saw a strong connection between mathematics and beauty. In particular, they noted that objects proportioned according to the golden ratio seemed more attractive. Ancient Greek architecture is based on this view of symmetry and proportion.

Thus physical attractiveness can be seen as the degree to which a person’s physical features are considered aesthetically pleasing or beautiful . The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many factors which influence one person’s attraction to another, with physical aspects being one of them. Physical attraction itself includes universal perceptions common to all human cultures, as well as aspects that are culturally and socially dependent, along with individual subjective preferences.

Evolutionary psychologists have tried to answer why individuals who are more physically attractive should also, on average, be more intelligent, and have put forward the notion that both general intelligence and physical attractiveness may be indicators of underlying genetic fitness. A person’s physical characteristics can signal cues to fertility and health, with statistical modelling studies showing that the facial shape variables that reflect aspects of physiological health, including body fat and blood pressure, also influence observers’ perceptions of health. Attending to these factors increases reproductive success, furthering the representation of one’s genes in the population.

Most studies of the brain activations associated with the perception of attractiveness show photographs of faces to their participants and let them or a comparable group of people rate the attractiveness of these faces. Such studies consistently find that activity in certain parts of the orbitofrontal cortex increases with increasing attractiveness of faces. This neural response has been interpreted as a reaction on the rewarding nature of attractiveness, as similar increases in activation in the medial orbitofrontal cortex can be seen in response to smiling facesand to statements of morally good actions. While most of these studies have not assessed participants of both genders or homosexual individuals, evidence from one study including male and female hetero- and homosexual individuals indicate that some of the aforementioned increases in brain activity are restricted to images of faces of the gender participants feel sexually attracted to.

With regard to brain activation related to the perception of attractive bodies, one study with heterosexual participants suggests that activity in the nucleus accumbens and the anterior cingulate cortex increases with increasing attractiveness. The same study finds that for faces and bodies alike, the medial part of the orbitofrontal cortex responds with greater activity to both very attractive and very unattractive pictures.

Across cultures, what is beautiful is assumed to be good; attractive people are assumed to be more extroverted, popular, and happy. This could lead to a self-fulfilling prophecy, as, from a young age, attractive people receive more attention that helps them develop these characteristics. In one study, beautiful people were found to be generally happier than less beautiful or plain people, perhaps because these outgoing personality traits are linked to happiness, or perhaps because beauty led to increased economic benefits which partially explained the increased happiness.

Beauty is not subjective according to several research studies.  Contrary to popular belief, men and women generally agree on who is and who is not physically attractive, even across different cultures.


What makes someone physically attractive or “beautiful”?


  • Certain physical features are preferred.High cheekbones, fuller lips, big eyes, and a thin chin are associated with sexiness in women, whereas a big jaw and broad chin are preferred in men. Smooth skin, shiny hair, and facial symmetry are also key aspects of beauty. According to various studies, these provide measures of health, good genes, intelligence, and success.


  • Beautiful people are actually healthier. Although the link between facial symmetry and real health is weak, there is some evidence that individuals with more distinct facial features, considered less attractive, are more susceptible to disease, parasites, and other illnesses. Specifically, in a study of 17-year-olds, researchers found that facial distinctiveness was linked to poor health in both men and women, either during childhood or adolescence. Facial averageness, on the other hand, was linked to good health. One theory is that distinctive facial traits are tied to chromosomal disorders. The preference for average faces may have evolved as a way of identifying a mate with good genes. It’s easier for beautiful people to find mates. Men seek attractive women as mates because good looks signal youth, health, and reproductive fitness.
  • Beautiful people are more intelligent. University of New Mexico researchers found that general intelligence is positively linked to body symmetry, a characteristic that is indicative of attractive qualities like health, social dominance, and fitness-related biological traits.
  • Beautiful people are more persuasive. Good-looking people can use their sex appeal to command attention and to get ahead, say in a job interview or when asking for a promotion. Attractive people are more persuasive, in part, because they also possess or develop key personality traits — like intelligence and strong social skills — that make them more effective communicators. Researchers also found that compared to unattractive speakers, attractive speakers were much more fluent talkers.
  • Companies with good-looking executives have higher sales. In a study of nearly 300 Dutch advertising agencies, economists found that firms with better-looking executives had higher revenues. Overall productivity, and resulting sales, were greater in companies with more attractive managers, partly because firms with more attractive workers have the competitive advantage when client interactions are involved. Companies that place a premium on hiring very attractive people had on average higher revenues than similar companies which did not. He says the public clearly rewards businesses with the beautiful faces. In The New York Times interview, Hamermesh found that for beautiful people in general, “Most of us, regardless of our professed attitudes, prefer as customers to buy from better-looking salespeople, as jurors to listen to better-looking attorneys, as voters to be led by better-looking politicians, as students to learn from better-looking professors.”
  • Beautiful people have an advantage in politics. Beautiful people have the upper-hand in politics, according to a study in Finland which found that both male and female political candidates who look better than their competitors are more successful. The study’s authors suggest that voters favor good-looking candidates because they enjoy watching them and they fare better in social situations. Canadian research, meanwhile, is diving deep into how beauty influences politics, finding that good-looking politicians of both sexes enjoy a distinct advantage when wooing uninformed voters. Daniel Stockemer, a political studies professor at the University of Ottawa, published the latest in a series of studies that use images of candidates in 2008 U.S. congressional elections to gauge how physical attraction affects voting preferences. A test group of more than 2,400 Canadian participants—students from University of Ottawa and Western University in London, Ont.—were shown the candidates’ photos without any indicator of the person’s name, party affiliation or qualifications. On average, these “voters” cast 34.8 per cent more ballots in favor of attractive candidates than unattractive ones; 21 per cent more for candidates whose appearances had been rated as neutral.



  • Beautiful people are perceived as more likeable and trustworthy. Beautiful people are typically treated better by others. In a study from Harvard University, researchers found that wearing makeup, shown to enhance a woman’s attractiveness, boosted people’s perceptions of that subject’s competence, likability, attractiveness, and trustworthiness.





Other Studies That Examined the Impact of Physical Attractiveness


  • Taller men have an advantage.The British National Child Development study conducted by Daniel Nettle of the Open University shows that the taller men are, the less likely they were to be single or childless, concluding that taller men are deemed more sexually attractive and more likely to find a mate. “In choosing a husband, size matters,” Dr. Nettle argues. A study by researchers at the University of Florida, the University of North Carolina and the University of Pittsburgh found tall people earned considerably more money throughout their careers than shorter workers.



  • Attractive men have higher IQs. Researchers at the London School of Economics studied 52,000 people in the U.K. and U.S., and their results were conclusive: Attractive men have IQs 13.6 points above average, while attractive women score 11.4 points higher. “Physical attractiveness is significantly positively associated with general intelligence,” said the lead researcher, Satoshi Kanazawa. The research was published in the professional journalIntelligence. In what many would regard as a controversial perspective, Kanazawa says, “our contention that beautiful people are more intelligent is purely scientific,” adding, “it is not a prescription for how to great or judge others.”
  • Face symmetry is seen as attractive. Charles Feng of Stanford University, writing inthe Journal of Young Investigators, contends as far back as Plato in ancient Greece, people believed in the ideal proportions of a woman’s face. Today, science has demonstrated that symmetry has been proven to be inherently attractive to the human eye, in terms of the similarity between the left and right sides of the face. Victor Johnson of New Mexico State University used a program called FacePrints, which shows viewers facial images of variable attractiveness in which viewers rate the images as a perfect 10 out of 10 in attractiveness were those images of almost perfect symmetry. A University of Louisville study gave viewers a similar test, which included photos of Asians, Latinos and other ethic groups from 13 different countries. The results were the same, with respect to symmetry. Other research has pointed to men’s preference for women with a low waist-to-hip ratio (WHRs). Elaine Wong and her team at the University of Wisconsin analyzed photos of 55 male CEOs of large companies and the companies’ return on assets. The study found that companies with CEOs who have a higher facial width relative to facial height perform better financially. The group included former CEOs Herb Kelleher of Southwest Airlines and Bob Allen of AT&T. Similarly, researchers at the University of Toronto and University of California found that female faces were deemed most attractive if the vertical distance between the eyes and the mouth was 36% of the face’s length and the horizontal distance between the eyes was 46% of the facial width.



  • First impressions count. A University of British Columbia study found that people identify the personality traits of people who are physically attractive more accurately than others during short encounters. The study showed a positive bias toward attractive people. “If people think Jane is beautiful and she is very organized and somewhat generous, people will see her as more organized and generous than she really is, says lead researcher Jeremy Biesanz. The researchers argue that people are motivated to pay closer attention to beautiful people.
  • Attractive people make higher salaries. In the workplace, your face really can be your fortune. When everything else is considered, more attractive people tend to earn more money and climb higher on the corporate ladder than people who are considered less pleasing to the eye. One study of MBA graduates found that there was about a 10 to 15% difference in earnings between the most and least attractive people in the group – which added up to about $230,000 over a lifetime. “You are being conferred advantages throughout your life, from your schooldays into the workplace,” says Walker. Economist Daniel Hamermesh, of the University of Texas, Austin, has found nicely put-together men generally have better luck than other men in snagging extra earnings, as well as fetching pretty, high-salaried wives. He led a major study in four countries, including Canada. In his new book, Beauty Pays: Why Attractive People Are More Successful, Hamermesh calculates Hamermesh cites studies showing handsome men, on average, earn five-per-cent more than their less-attractive counterparts, while good-looking women earn four-per-cent more.
  • Beautiful students get better grades and treated better in school. Being the most beautiful or handsome is not as important as being above average, sociologist Rachel Gordon of the University of Illinois-Chicago suggests in a peer-reviewed book from the Society for Research in Child Development,which she co-authored. For both girls and boys, being rated as attractive rather than average in looks — what Gordon calls “standing out from the crowd” — is most important for adolescents, she says. “The attractive do have a GPA advantage (over) the average,” Gordon says. Findings appear in Physical Attractiveness and the Accumulation of Social and Human Capital in Adolescence and Young Adulthood. The advantage often stems from adolescence, when the better-looking get better grades and are more likely to attain a college degree, setting them on a path for economic advantages as well, she says. According to the available evidence, the bubble is a reality. Researchers Slattery Walker and Tonia Frevert found a wealth of research showing that better looking students, at school and university, tend to be judged by teachers as being more competent and intelligent – and that was reflected in the grades they gave them. It appears that the social benefits of good looks begin to accumulate quite early.



  • Attractive people are treated better in the justice system.The influence of beauty does not stop at the political choices we make. Our judicial process is also susceptible to the influences of body dimension and bone structure.Researchers have found that attractive male criminal defendants are twice as likely to avoid jail time as unattractive miscreants. That’s why trial lawyers dress their clients up.The relative good looks of civil litigants also influence juries, which award twice the damages when plaintiff is better looking than the defendant and half the compensation when the defendant is more physically attractive than the plaintiff.
  • Attractive CEOs are presumed to be more competent. A second study by Duke University researchers John Graham, Campbell Harvey and Manju Puri found CEOs are more likely than non-CEOs to be rated as competent looking. The team found that CEOs rated competent just by their appearance tended to have higher incomes.

 Daniel Hamermesh, author of Beauty Pays: Why Attractive People Are More Successful, argues the belief that attractiveness is subjective is a myth: “Beauty is in the eye of the beholder,” Hamermesh writes, “but most beholders view beauty similarly.” Hamermesh also argues that unattractive individuals are “disadvantage,” in the same way those might be physically disabled or lacking intelligence, and therefore are vulnerable to discrimination. So during a recession such as we have been experiencing, attractive people will have a better chance of keeping of finding a job, and securing credit than less attractive people, he contends. This creates legal issues, he says, for less attractive people to sue for compensation for potential loss of earnings.

Hamermesh contends his research shows that attractive people charm interviewers, get hired and promoted faster, are more likely to make more sales and get paid better. You would think that the importance of attractiveness depends on the type of occupation—for example, being an actor, entertainer or broadcaster. But Hamermesh says it applies to all occupations, but more in some than others.

Some would argue that making judgments based on physical attractiveness is not a bad thing, particularly for women. Catherine Hakim, a professor of sociology at the London School of Economics, and author of the book, Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom, advances a controversial perspective, suggesting professional women should use their “erotic capital”—beauty, sex appeal, charm, dress sense, liveliness, and fitness—to get ahead at work. Hakim is an expert on women’s employment and theories of female status in society. According to her, the “beauty premium” is an important economic factor in our careers, citing a U.S. survey that found good-looking lawyers earn between 10-12% more than less attractive colleagues. “Meritocracies are supposed to champion intelligence, qualifications and experience. But physical and socially attractive deliver substantial benefits in all social interaction—making a person more persuasive, able to secure the co-operation of colleagues, attract customers and sell products,” she writes in a column for a London newspaper.


Not all the research is in agreement


Contrary Views

Elliot Anderson, a social psychologist at Stanford University who believes self-fulfilling prophesy—in which a person’s confident self-perception, further perpetuated by healthy feedback from others—plays a role in success.

There are other detractors and critics of the cited research. There is no evidence that these results are actually favored in evolutionary terms, argues Adam Eyre-Walker from the Center for the Study of Evolution at the University of Sussex, contending that it may be instead the influence of culture: “We are taught to look upon tall men and small women as desirable, he says. So our preference for attractive people has been culturally created and is not hard-wired in the human species.”

“When you look at attractive people, your expectations go way up,” says Rick Wilson, the Rice University political scientist who led the study. “When they send less than you expect, you think, ‘Geez, what a snob,’ and you refuse to reward them with as much. We called this a beauty penalty.”

Wilson, who conducted his study on students at three U.S. universities, believes this phenomenon could extend to the political world. But it’s just one example of the suite of trust issues the beautiful-is-good stereotype raises. While past research shows visually appealing job candidates enjoy a clear advantage over equally qualified but less attractive rivals, it also suggests the lookers wind up paying a price after winning their positions. “We expect greater things from these people than we do from others,” notes Patzer. “When they don’t live up to our hopes, we take it out on them.” Women, in particular, have a paradoxical relationship with their best-looking peers: a U.S. study published in 1984 suggests that the better-looking a woman is, the more egocentric other females perceive her to be, even though they find her to be socially desirable. Research done five years ago in Israel found attractive women—though assumed by female peers to be independent and concerned for others—reported their own values to be socially conformist and self-promoting.


Psychologists have also begun to uncover the dark side of being beautiful:

  • Beautiful people are less likely to be hired (sometimes). Although beauty can help in the search for a job, it’s not always true. When employers are making a decision about someone of the same sex, they can let their jealousy get the better of them. One recent study has suggested that people who are highly attractive are at a disadvantage in the hiring process when the decision-makers are the same sex. It seems we perceive beautiful people who are the same sex as a threat
  • Beauty limits job choice for females.There’s evidence that female beauty can be a problem in jobs with strong gender stereotypes. For example a beautiful woman may be at a disadvantage when applying for a job which is associated with masculinity, like a prison guard or a mechanical engineer. The same doesn’t seem to be true for attractive men. They can happily apply for jobs as nurses, lingerie salespersons or HR managers without their beauty counting against for or against them.
  • Lucky to be beautiful. If beautiful people are successful, is it because of their talent, or is it just their looks? After all, people are lucky to be beautiful and we know all the advantages of that. Research finds that when judging their own sex, people are more likely to think beautiful people’s success is due to their beauty, not their talent.
  • Social rejection. Although attractive people are generally more popular socially, there’s some evidence that very attractive people can experience social rejection from members of their own sex. People in relationships also protect themselves from beauty by ignoring it. Research shows that when we’re thinking about love we automatically ignore attractive members of the opposite sex, probably to protect our feelings about our long-term partner.
  • Gender and jealousy. Most of the research has been done on heterosexuals but it’s possible similar biases operate for gay people. For both gay and straight, the extent of the biases probably depends on how attractive you are (or at least how attractive you perceive yourself to be). People who are themselves attractive probably don’t feel as defensive around other attractive people, so the biases are likely to be weaker for them.
  • Beautiful people don’t get credit for other talents or abilities. Research has shown that when women and men look at gorgeous women’s success, they immediately tend to credit their success to their looks, and not any talents or brains they may possess. Actually, beauty has both positive and negative effects on us. Chances are she’ll be taken more seriously by a male, but not by much. If she’s being scrutinized and considered by other women, then the highly attractive woman is at a big disadvantage. Probably the most difficult thing a beautiful woman has to deal with is social rejection. When it comes to members of her own sex she is often an outcast. As listed by the Top 10 Things that make a woman threatening to other women, the #1 threat is beauty. Whether it’s true or not, other women perceive the beauty as a threat to steal their man away. They may not trust their spouse/boyfriend/lover in the presence of such beauty, and simply prefer to reject her instead.
  • Physical attractiveness can have a negative effect on income.Researchers have previously found that income is associated with attractiveness, leading to the idea of both a beauty premium and an ugliness penalty. A common explanation is discrimination: employers seek out beautiful people and reject or ignore those harder on the eye. But in the Journal of Business Psychology, Satoshi Kanazawa and Mary Still have published research aiming to upset this. The biggest takeaway is that being perceived as very unattractive may not incur an income penalty at all. The researchers drew on a longitudinal study of 20,000 young Americans, interviewed at home at age 16 and then on three more occasions up to the age of 29. Overall, there was a positive association between attractiveness and earnings. But there was an anomaly: very unattractive participants kept bucking the trend. Those participants who were rated very unattractive at age 29 were earning significantly more than people judged more attractive than them, including (though to a lesser extent) the very attractive. The correlation between extreme unattractiveness and higher pay remained using median earnings and looking separately at men and women. The authors argue this is hard to square with the usual discrimination explanation for why attractiveness (or lack of it) is associated with income. After all, why would employers be less discriminatory towards the worst-looking people?
  • Beautiful people may have less stable long term relationships. You probably won’t be reaching for your violin too quickly but a series of new studies provide compelling evidence that beauty is a kind of “relationship liability”. While more physically attractive people have a clear advantage when it comes to finding partners, the results suggest that their relationships are more likely to breakdown, at least in part because they take greater interest in alternative partners, especially when dissatisfied in their current relationship.It seems there are complicating factors: jealousy is one, and this new research, published in Personal Relationships, suggests that less stability in their romantic relationships is another. Christine Ma-Kellams at Harvard University and her colleagues began by asking two women to judge the attractiveness of 238 men as pictured in their high school yearbooks aged 17 to 18. The researchers then accessed to find the men’s marriage and divorce data for the 30 years since their high school photos were taken. The men who were rated as more facially attractive were more likely to be divorced and to have had marriages of shorter length. Next the researchers accessed the divorce and marriage data for the top 20 actors and actresses listed on and the world’s 100 most powerful celebrities according to Forbes (removing duplicates resulted in a list of 130 celebs). The same female raters who judged the men’s attractiveness in the first study also rated the attractiveness of the celebrities. The more attractive celebrities were more likely to be divorced and they tended to be married for shorter lengths of time. A final study conducted on Amazon’s Mechanical Turk survey website was similar but added a couple of twists: some participants were first made to feel attractive by looking at pictures of unattractive people before rating their own attractiveness; also participants in this study rated their satisfaction with their current relationship. All participants then went on to rate the physical appeal of several images of good-looking people of the opposite sex. The results showed that participants made to feel physically attractive tended to rate the good-looking people in the photos as more appealing, but only if they were currently in a relationship with which they were dissatisfied.
  • Physical attractiveness can work against both male and female employees at performance review time, according to Professor Comila Shahai-Dennin. Bosses regard good-looking employees as failing because of their own shortcomings, but they see less-attractive workers as victims of circumstance. In addition co-workers often perceive the very attractive as self-centered and even resent them. Finally, those with superstar appearances sometimes rely on those looks instead of putting forth the same effort as average-looking workers.
  • Beautiful people can be lonely. And the bubble of beauty can be a somewhat lonely place. One study in 1975, for instance, found that people tend to move further away from a beautiful woman on the pathway – perhaps as a mark of respect, but still making interaction more distant. “Attractiveness can convey more power over visible space – but that in turn can make others feel they can’t approach that person,” says Frevert. Interestingly, the online dating website OKCupid recently reported that people with the most flawlessly beautiful profile pictures are less likely to find dates than those with quirkier, less perfect pics – perhaps because the prospective dates are less intimidated

Newsweek surveyed 202 corporate hiring managers, from human-resources staff to senior-level vice presidents, as well as 964 members of the public, only to confirm what no qualified (or unqualified) employee wants to admit: from hiring to office politics to promotions, even, looking good is no longer something we can dismiss as frivolous or vain.

Fifty-seven percent of hiring managers told Newsweek that qualified but unattractive candidates are likely to have a harder time landing a job, while more than half advised spending as much time and money on “making sure they look attractive” as on perfecting a résumé. When it comes to women, apparently, flaunting our assets works: 61 percent of managers (the majority of them men) said it would be an advantage for a woman to wear clothing showing off her figure at work. Asked to rank employee attributes in order of importance, meanwhile, managers placed looks above education: of nine character traits, it came in third, below experience (No. 1) and confidence (No. 2) but above “where a candidate went to school” (No. 4). Does that mean you should drop out of Harvard and invest in a nose job? Probably not. But a state school might be just as marketable. “This is the new reality of the job market,” says one New York recruiter, who asked to have her name withheld because she advises job candidates for a living. “It’s better to be average and good- looking than brilliant and unattractive.”

Universities position themselves as places where brains matter. It seems strange then that students at a US university would rate attractive academics to be better teachers. This was the finding of a recent paper from the University of Memphis, which concluded that female academics suffered most from this. 

It raises an uncomfortable proposition, that beauty trumps brains even in 21st century workplaces. It would certainly be supported by veteran female broadcasters such as radio presenter Libby Purves, who recently complained about the way the BBC dispenses with women of a certain age. 

Another survey, this time in the UK, gave a deeper sense of the problem. It reported that employers were asking female employees to dress “sexier” and wear make-up during video meetings. 

Published by law firm Slater and Gordon over the summer, and based on a poll of 2,000 office-based staff working from home during lockdown, the report found that 35% of women had experienced at least one sexist demand from their employer, usually relating to how they dressed for video meetings. Women also reported being asked to wear more makeup, do something to their hair or dress more provocatively. Reasons offered by their bosses were that it would “help win business” and be “pleasing to a client”.

It seems as though the shift to more virtual working has not eradicated what Danielle Parsons, an employment lawyer at Slater and Gordon, described as “archaic behaviour” which “has no place in the modern working world”. When employees’ performance is judged on the basis of their physical appearance, potentially shaping their pay and prospects in work, it is known as lookism. It’s not illegal, but arguably it should be. 

Beauty and the boss

The Slater and Gordon survey findings affirm that many trends described in the book, Aesthetic Labour, are widespread and continuing despite remote working. Thebook reports over 20 years of research and thinking about this problem. Although the research started by focusing on frontline work in hospitality and retail, the same issue has expanded into a diverse range of roles including academics, traffic wardens, recruitment consultants, interpreters, TV news anchors and circus acrobats.

Companies think that paying greater attention to employees’ appearance will make them more competitive, while public sector organisations think it will make them more liked. As a result, they are all becoming ever more prescriptive in telling employees how they should look, dress and talk. 

It happens both to men and women, though more often to women, and is often tied in more broadly with sexualising them at work. For example, while Slater and Gordon found that one-third of men and women had “put up with” comments about their appearance during video calls, women were much likelier to face degrading requests to appear sexier. 

When researchers analyzed ten years of employees’ complaints about lookism to the Equal Opportunities Commission in Australia, they found that the proportion from men was rising across sectors but that two-thirds of complaints were still from women. Interestingly, the University of Memphis study found no correlation for male academics between how their looks were perceived and how their performance was rated. 

Society’s obsession

Of course, workplaces cannot be divorced from society in general, and within the book we chart the increasing obsession with appearance. This aestheticisation of individuals is partly driven by the ever-growing reach and importance of the beauty industry and a huge rise in cosmetic – now increasingly labelled aesthetic – surgery. 

These trends are perhaps understandable given that those deemed to be “attractive” benefit from a “beauty premium” whereby they are more likely to get a job, more likely to get better pay and more likely to be promoted. Being deemed unattractive or lacking the right dress sense can be reasons to be denied a job, but they are not illegal. 

Some researchers have described an emerging aesthetic economy. Clearly this raises concerns about unfair discrimination, but without the legal protection afforded to, say, disabled people.

Not only has this trend continued during the pandemic, it might even have been compounded. With the first genuine signs of rising unemployment reported this month, research already suggests a 14-fold increase in the number of applicants for some job roles. For example, one restaurant in Manchester had over 1,000 applicants for a receptionist position, while the upmarket pub chain All Bar One reported over 500 applicants for a single bar staff role in Liverpool. 

Employers are now clearly spoilt for choice when it comes to filling available positions, and those perceived to be better looking will likely have a better chance. We know from research by the University of Strathclyde’s Tom Baum and his colleagues that the hospitality industry was precarious and exploitative enough even before COVID. 

It all suggests that lookism is not going away. If we are to avoid the archaic practices of the old normal permeating the new normal, it is time to rethink what we expect from the workplace of the future. One obvious change that could happen is making discrimination on the basis of looks illegal. That would ensure that everyone, regardless of their appearance, has equal opportunity in the world of work to come.

There are various forces to blame for much of this, from an economy that allows pickiness to a plastic-surgery industry that encourages superficial notions of beauty. In reality, it’s a confluence of cultural forces that has left us clutching, desperately, to an ever-evolving beauty ideal. Today’s young workers were reared on the kind of reality TV and pop culture that screams, again and again, that everything is a candidate for upgrade. We’ve watched bodies transformed on Extreme Makeover, faces taken apart and pieced back together on I Want a Famous Face. We compare ourselves with the airbrushed images in advertisements and magazines, and read surveyslike this onethat confirm our worst fears. We are a culture more sexualized than ever, with technology that’s made it easier than ever to “better” ourselves, warping our standards for what’s normal. Plastic surgery used to be for the rich and famous; today we’ve leveled the playing field with cheap boob jobs, tummy tucks, and outpatient procedures you can get on your lunch break. Where that leads us is running to stand still: Taught that good looks are no longer a gift but a ceaseless pursuit.

Whether we like it or not, and whether it’s less a case of cause and effect than correlation, in Western culture, which is highly influenced by media and advertising, research shows beauty matters; it pervades our society and how we choose our leaders, our loved ones and friends, bosses and co-workers. On the other hand, making judgments and decisions about people in terms of relationships, hiring, promotion and compensation solely based upon physical attractiveness—or even being influenced by it—is clearly discriminatory and ultimately harmful. The question remains, what is to be done about it?

Copyright: Neither this article or a portion thereof may be reproduced in any print or media format without the express permission of the author.

Read my latest book: I Know Myself and Neither Do You: Why Charisma, Confidence and Pedigree Won’t Take You Where You Want To Go,  available in paperback and ebook on Amazon and Barnes & Noble in the U.S., Canada, Europe and Australia and Asia.







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Why There is no Formula for Success

Want to be successful in your career and life? Just follow the example of the superstars of business, celebrities, professional athletes and entertainers. Emulate the habits of Tiger Woods (before his personal crisis), Warren Buffett, Bill Gates, Lance Armstrong or Sir Richard Branson. Or at the organizational level, just follow the examples of Apple, GE or Google. Thousands of books, movies, seminars, consultants and self-help gurus, exhort people to follow the same steps, habits and secrets of the super successful, and they too will achieve outstanding results.

The problem with this advice is it doesn’t work. When people try to do as suggested, they tend to fail, and become even more demotivated. I’ve coached hundreds of people who came to me with great disappointment or despair, after following the dictums of a recipe for success taken from the lives of the super successful. In some cases they have spent thousands of dollars on seminars, books, personal advisors and media sources.

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