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Nice Guys and Nice Companies Can Finish First

Nice Guys and Nice Companies Can Finish First

In my article in The Financial Post, “Why Nice Guys Can Finish First in Business,” I said ““our culture for some time has embraced the notion that the strongest, toughest and most aggressive leaders get the job done and are more desirable, than “likeable,” or humble people who are viewed to be weak.” Despite the fact that this stereotype continues to be embraced by many and projected in the media, it doesn’t reflect changing times or recent psychological and business research.